What is Parasite SEO? (Plus, how to use it in 2021)
Parasite SEO is one of the most powerful tools you can leverage, especially if you’re just starting out. What is parasite SEO? Here’s a great definition from Nick Eubanks, Founder of From the Future:...
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The KEY to SEO in 2021 & Beyond? Become Somebody’s Favorite (with Jay Acunzo)
Just finished this episode and probably my favorite one so far! — Carmela Montenegro (@chikychikycarm) January 12, 2021 Listen: Watch: Show Note Links: Join the SEO for the Rest of Us Community and...
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Subdomain vs. Subdirectory: Let’s Settle This SEO Debate
I see this question a lot. Here’s the data that I have on it. TL;DR: For SEO? Subfolder over subdomain. Always. Here’s more context: Hopefully this is helpful. Here’s data from Drift: and John...
View Article3 Secrets to Grow Your YouTube Channel From Zero (2021)
Did you know that the most important part of your channel is not how good you are at making your videos? I know that sounds crazy because we’re so used to hearing about filming and editing. But I’m...
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Are show notes dead? SEO for podcasters in 2021
Here’s the truth… 99% of podcasters are making a HUGE mistake with their podcast. So, for the last six months or so, I’ve been digging (DIGGING) to prove wrong a theory that I have. And I can’t find a...
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Search Intent: A Smart Marketer’s Battle Guide
Ever Googled something random, clicked on a result and started reading… but instead of the typical word-salad drivel that Google usually serves up, it felt like… like somebody was reading your mind?...
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Win at SEO with Better Onboarding (with Val Geisler)
Listen: Watch: Coming soon! Learn: Join the SEO for the Rest of Us Community and get Val’s BONUS MASTERCLASS! Check out Val Geisler Read: Here are my SEVEN key takeaways from our conversation. Do...
View ArticleWhat is SEO? (2021)
What the heck is SEO, actually?! Is it branding, is it UX? What about links? Or site speed? Yes. It’s all of those things. With 200+ things that can affect how a page ranks, understanding SEO can be...
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How to Write a Blog Post That 10Xs Your Traffic AND Conversions
“There’s a copycat crisis in content marketing.” – Andy Law Be honest. You see it. I see it. We all know what I’m talking about. Everybody writing articles trying to out “skyscraper” each other:...
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Win at SEO with an Online Community – Jay Clouse
Listen: Watch: Coming soon! Learn: Join the SEO for the Rest of Us Community and get Jay’s BONUS MASTERCLASS! Check out Jay Clouse Read: Here are my SIX key takeaways from our conversation. Discover...
View ArticleSubdomain
What is a subdomain? A subdomain is a section or subset of a larger domain, especially on the Internet. It allows the owner of a domain to further divide and categorize content and services under their...
View ArticleSpamdexing
What is spamdexing? Spamdexing refers to the deliberate manipulation of search engine indexes through black hat SEO tactics in order to boost a website’s rankings. The goal is to make a website appear...
View ArticleSitewide Link
What is a sitewide link? A sitewide link is a static outbound link that appears on every page of a website, usually in the header, footer, or navigation menu. Different types of sitewide links: –...
View ArticleTrustrank
What is trustrank? Trustrank is an algorithm that analyzes links to distinguish useful webpages from spam, helping search engines rank pages in results. It was developed by Cisco Systems as a way to...
View ArticleTransport Layer Security
What is transport layer security? Transport layer security (TLS) is a cryptographic protocol that provides secure communications over the Internet. It encrypts data to prevent eavesdropping and...
View ArticleTime on Site
What is time on site? Time on site refers to the total amount of time a user spends on a website during a single visit. It is calculated from the moment a user lands on the site to the moment they...
View ArticleTF – IDF
What is tf idf? Tf idf (term frequency-inverse document frequency) is a measure used in information retrieval that indicates how important a word is to a document in a collection of documents. It is...
View ArticleTransactional Query
What is a transactional query? A transactional query is a search query indicating the intent to purchase a specific product, but without specifying where to buy it from. It signals that the user is...
View ArticleAponsored Link Attribute
What is sponsored link attribute? A sponsored link attribute is an attribute that identifies links that are the result of paid placement, such as sponsored placements or paid links. These are links...
View ArticleUniversal Search
What is universal search? Universal search is the ability to search across multiple databases and content sources through one search interface. It allows users to search all their content from one...
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